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Linear × Netlify
Netlify for Linear — Engineering & GTM Teams

Your whole team ships at
Linear speed. Not just engineering.

Linear makes your engineering team fast. Netlify makes sure the rest of the company doesn't have to wait for them. Every new feature gets a shareable, live preview before it ships — not a screenshot, a real link anyone can click. Marketing publishes without filing a ticket. Design iterates without a sprint slot. PMM launches land the moment the product ships. One platform — every team, moving together.

🟢 Marketing & Growth 📣 Product Marketing 🎨 Design & Creative ⚡ Engineering 🏢 Platform
0
Eng Tickets
To publish a campaign or landing page
<1h
PMM Launch Lag
From brief to live — no sprint dependency
<30s
Deploy Time
Average time-to-preview on Netlify
1-click
Rollback
Instant atomic rollback on any deploy

Why Netlify, why Linear, why now.

Six structural reasons this is the highest-leverage infrastructure investment for every team at Linear — engineering and GTM.

📣
Marketing & GTM

GTM teams ship without an engineering ticket

Marketing, PMM, and growth teams at Linear stop waiting for sprint capacity to push campaign pages, product announcements, and landing pages. Netlify's self-serve publish model means every page change gets its own preview URL — approved and live without engineering ever touching it.

🚀
Product Marketing

Product launches land on day one — not sprint three

PMM shouldn't be racing engineering to get the announcement page live. With Netlify, the launch page is deployed the moment engineering ships — or before. Preview URLs let PMM review, approve, and stage content independently so the go-to-market motion is never blocked by a merge queue.

🎨
Design & Creative

Design review happens on the real thing, not a mock

Every change at Linear gets a live, shareable preview link — not a Figma export, not a Loom walkthrough, an actual URL in an actual browser. Design iterates in context. Stakeholders approve what's really shipping. The gap between "looks right in Figma" and "ships correctly" closes permanently.

GTM Engineering

Works with the tools your team already uses

Netlify connects to your CMS, your analytics stack, your A/B testing tools, and your content pipeline. No new infrastructure to manage. No devops project to run. Publishing through Netlify means your GTM team's workflow stays the same — it just stops requiring an engineering ticket at the end.

📈
Enterprise

Enterprise-grade when you need it

As Linear scales to enterprise customers with demanding SLAs, Netlify's enterprise tier is already there. Access controls, SAML, audit logs, SLA guarantees. The same platform that handles a 5-person team handles a 500-person organization — engineering and GTM alike.

📈
Enterprise

Enterprise-grade when you need it

As Linear scales to enterprise customers with demanding SLAs, Netlify's enterprise tier is already there. Access controls, SAML, audit logs, SLA guarantees. The same platform that handles a 5-person team handles a 500-person organization — engineering and GTM alike.

What each Linear team gains.

The deploy platform isn't just an engineering decision. Here's the concrete upside for every stakeholder group — GTM teams included.

Product & Design

Review the real thing, not a screenshot.

Tuomas and the design team stop reviewing features in Figma while hoping the implementation matches. Every change at Linear gets a live, shareable URL — design review happens in the browser, on the actual build, before anything ships.

  • Live preview link for every change — not a static mock or a Loom
  • Design iteration on landing pages without filing a ticket
  • Brand and design changes deploy independently of the product cycle
  • Stakeholder sign-off happens on the real page, before it goes live
Marketing & Growth

Ship campaigns at the speed of the idea.

Linear's marketing and growth teams stop waiting for engineering bandwidth. Campaign pages, landing pages, and content updates get their own preview links and deploy independently of the product release cycle — no sprint required.

  • Campaign pages live in hours, not sprint cycles
  • Preview link for every draft — stakeholder approval before publish
  • A/B test variants without a single engineering ticket
  • Roll back a content change instantly if anything looks wrong
Product Marketing & PMM

Launches land when the product ships.

PMM launches at Linear shouldn't be racing the engineering deploy to go live. Stage, review, and deploy product pages and feature announcements on your own timeline — the go-to-market motion is never blocked by a merge queue again.

  • Announcement pages staged before engineering ships
  • No sprint dependency on feature page updates
  • Preview links shareable with leadership for sign-off
  • Flip the switch the moment it's go-time — atomic, instant deploy
GTM Engineering

Easy to set up. Plays well with your stack.

Netlify connects to the tools Linear's GTM team already uses — your CMS, your analytics platform, your form and automation layer. Setup takes an afternoon, not a sprint. No devops project, no infrastructure migration, no new team to onboard.

  • Integrates with Contentful, Sanity, HubSpot, Segment, and 100+ connectors
  • Publishing workflow is self-serve: preview → approve → publish
  • Closes the loop with Linear: the issue closes, the preview updates
  • GTM engineers own the pipeline — engineering isn't the bottleneck

What a 30-day pilot with Linear looks like.

No infrastructure rebuild. No migration project. Engineering and GTM teams both winning within a month.

Phase 1Days 1–3
GTM Team Publishing — Day One

Marketing, PMM & Design publish without waiting

The first thing that changes: GTM publishes. Every page change gets a live, shareable preview link. Stakeholders click and approve before anything goes live. No sprint, no ticket, no infrastructure project. If your team can click a link, they can review a change. Setup takes one afternoon.

Phase 2Days 4–14
Connect Your Content Stack

Your CMS, analytics, and campaign tools plugged in

Netlify connects to the tools your GTM team already uses. CMS content and site changes flow through the same preview-approve-publish pipeline. Analytics, form handlers, and automation layers stay exactly as they are — just faster to iterate on. No new tools to learn. No devops team required.

Phase 3Days 10–20
Engineering Preview Workflow Active

Every feature ships with a shareable preview — before it merges

Engineering's build pipeline activates. Every feature branch gets its own isolated preview environment. GTM and design teams see exactly what's shipping before it hits production. Fewer surprises, fewer last-minute revision requests. Engineering ships faster because review happens earlier in the cycle.

Phase 4Days 21–30
30-Day Velocity Report

Your numbers. Your business case.

Engineering tickets eliminated by GTM self-serve. Time from brief to live. Deploy frequency delta. All measured from Linear's own data — not vendor benchmarks. The case for full team adoption is built from what actually happened in your 30 days. No obligation. Complete data. Clear picture for leadership.

Every ticket filed for a campaign page is revenue velocity you're leaving on the table.

Linear teams ship software fast. But when GTM has to file a ticket every time they want to update a landing page, publish a feature announcement, or iterate on a campaign — the velocity Linear builds for engineering becomes a ceiling everyone else hits. The teams not dealing with that are already on Netlify.

Engineering · Zero-downtime deploys GTM · Zero-ticket publishing Linear · Open

For Marketing, PMM & Design at Linear

Stop waiting on engineering to publish your campaigns, announcements, and brand updates. A 30-day pilot gives your team self-serve publishing — live preview links, same-day deploys, no sprint dependency.

Book a GTM Pilot →

For Engineering at Linear

A 30-day pilot delivers live preview environments for every feature branch — design and GTM review before merge, not after. Velocity improvement built from your own deploy data. No infrastructure rebuild.

Book an Engineering Pilot →