Start Here CS Intelligence

Before any outreach, any targeting, any strategy — there's the foundation. Scout built a structured Market Intelligence Report that maps Netlify's full category: the developer buyer psychology, the pain point taxonomy across deploy workflows and DB branching, the competitive landscape vs Vercel and Cloudflare, the intent signal hierarchy, and the qualification rubric for every prospect in the program. The kind of research most CS teams skip and feel the absence of for years. It's inside the dashboard — and it powered every targeting decision that follows.

Using the MIR as the intelligence layer, Scout identified 20 companies and 62 named individuals — not because they fit a demographic profile, but because they're already signaling fit. Engineering leads asking about deploy preview workflows. Platform teams comparing Netlify vs Vercel on latency and cost. Founders evaluating DB branching for their Postgres-on-preview setup. These aren't people who've started an RFP. They're upstream — in the awareness window that precedes a buying decision by months. That's where you want to be in the conversation, not where you're fighting the noise.

For each of the 20 target accounts: a complete multi-channel ABM strategy, hyper-personalized at the logo level. LinkedIn post flows written per company mentioning and tagging each target. Signal-matched talking points per individual ICP profile. Engagement sequences that move across channels — LinkedIn, email, content — without breaking the thread. Multi-stakeholder coverage so no relationship depends on a single point of contact. Scout can run the entire operation autonomously — but your team holds every approval gate. One post, one touchpoint at a time if that's what you want. Full auto when you're ready to scale.