LinkedIn-led thought leadership campaign for Virio CS team — engage CMO and VP Marketing first, then RevOps and Marketing Ops, then PMM and Demand Gen, then Content and Creative leads across a 42-day window. LinkedIn posts run throughout to build ambient credibility with the GTM audiences who own web performance and campaign velocity decisions.
| Window | Channel | Thread / Target | Draft Copy | CTA | Priority | Action by |
|---|---|---|---|---|---|---|
|
Day 1
|
Email – Direct | CMO & VP Marketing first | Hi [Name], marketing teams at product-led companies lose weeks every quarter waiting on engineering tickets to launch campaign pages. Netlify lets your team ship landing pages, test variants, and push campaign assets without a single dev ticket — deploy previews for non-technical approval included. Happy to show you what a campaign launch looks like when marketing owns the deploy button. When works? | Meeting | P1 | Netlify |
|
Day 1
|
LinkedIn Connect | CMO & VP Marketing thread | Reaching out because Netlify works with marketing leaders at product-led companies who've removed the dev bottleneck from campaign launches — landing pages, test variants, and content updates that ship when marketing decides. Would love to connect. | Connection | P1 | Netlify |
|
Day 2
|
LinkedIn Post | #CampaignVelocity #GrowthMarketing | Recommended Topic The hidden campaign tax compounding inside every marketing team that needs a dev ticket to launch a landing page — at scale, the dev dependency stops slowing you down and starts determining whether you win the quarter |
Awareness | P1 | Virio |
|
Day 3
|
Email – Follow-up | CMO thread follow-up | Following up on my note from Day 1. Sharing a quick breakdown: what campaign bottlenecks actually cost at 5–15 landing pages per quarter, where the dev dependency concentrates, and how Netlify teams cut time-to-launch by 60%+ in the first sprint. 20 minutes? | Meeting | P1 | Netlify |
|
Day 5
|
LinkedIn DM | CMO & VP Marketing / no email | Quick note — Netlify's visual deploy previews mean your marketing team can approve every campaign asset before it goes live, without staging access or dev review cycles. Every campaign page gets a shareable preview link in under 30 seconds. Happy to show you how it works. | Share asset | P2 | Netlify |
|
Day 8
|
Email – Direct | RevOps & Marketing Ops thread | Hi [Name], RevOps leaders at product-led companies are often the ones who see the full cost of campaign infrastructure friction — delayed launches, broken A/B tests, content updates stuck in sprint queues. Netlify eliminates the dev bottleneck structurally. Worth 20 minutes to see if the timing is right? | Meeting | P1 | Netlify |
|
Day 9
|
LinkedIn Post | #MarketingOps #RevenueOperations | Recommended Topic Marketing operations bottlenecks aren't a tools problem — they're a deploy access problem. The GTM teams unblocking revenue velocity fastest gave marketing the ability to ship without opening an engineering ticket |
Awareness | P1 | Virio |
|
Day 10
|
LinkedIn DM | RevOps & Marketing Ops thread | Hi [Name] — reached out to your CMO about Netlify's campaign deploy workflow. Given your RevOps leadership, thought the A/B test routing and deploy analytics breakdown might be useful for your martech roadmap. Happy to share. | Share asset | P2 | Netlify |
|
Day 12
|
Email – Follow-up | RevOps thread follow-up | Sharing a quick one-pager: what campaign infrastructure friction actually costs at 10–30 campaign pages per quarter, where the dev dependency concentrates in the GTM stack, and how Netlify teams cut time-to-launch by 60%+ in the first sprint. 20 minutes? | Meeting | P1 | Netlify |
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Day 15
|
Email – Direct | PMM & Demand Gen thread | Hi [Name], Netlify integrates natively with your existing CMS and GitHub workflow — no infrastructure rebuild, no new martech stack. Your PMM team can push campaign pages, test variants, and content updates with a live shareable preview link on every publish. Typical setup is under an afternoon. Happy to share the spec. | Workflow review | P1 | Netlify |
|
Day 16
|
LinkedIn Post | #ProductMarketing #DemandGen | Recommended Topic The fastest PMM orgs aren't faster because they have more designers. They removed the launch bottleneck — campaign pages, test variants, and content updates that ship when marketing decides, not when engineering has capacity |
Awareness | P1 | Virio |
|
Day 17
|
Email – Direct | PMM & Demand Gen / Sr Directors | Hi [Name], following up on the workflow note — sharing Netlify's CMS integration spec. Your team gets visual deploy previews for every draft, edge function hooks for A/B test routing, and instant rollback on any campaign page. Happy to do a 30-minute walkthrough of what this looks like in your stack. | Workflow review | P1 | Netlify |
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Day 20
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LinkedIn DM | PMM & Demand Gen / no email | Quick note on campaign stack depth — Netlify handles preview URL generation, A/B test routing via edge functions, and instant rollback on any deploy. Your marketing team's lift after setup is zero — no ongoing dev involvement required. Happy to share how it works. | Share asset | P2 | Netlify |
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Day 22
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Email – Direct | Content & Creative thread | Hi [Name], looping you in on the Netlify pilot conversation. We're scoped for a phased rollout — campaign landing pages first, then CMS integration for editorial and content teams, then edge personalization for any targeting layer you ship. Happy to share the rollout roadmap. | Workflow review | P2 | Netlify |
|
Day 28
|
Email – Direct | Content & Creative batch 2 | Following up across your GTM and creative team — sharing Netlify's full enterprise collaboration pack (visual deploy previews, team access controls, deploy history, instant rollback) and a reference from a comparable agency or in-house team at similar campaign volume. Happy to connect. | Workflow review | P2 | Netlify |
|
Day 29
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Email – Direct | All GTM decision makers | Hi [Name], as a senior marketing leader you've likely felt the friction of campaign pages that require dev involvement for every update. Netlify's deploy preview model lets your team own the full publish cycle — from draft to live — without a ticket. Happy to share what that looks like for your CMS and campaign stack. | Meeting | P1 | Netlify |
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Day 30
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LinkedIn Post | #ContentStrategy #DigitalMarketing | Recommended Topic The real cost of dev-dependent campaign launches: missed launch windows, throttled A/B test cadence, and content that sits in sprint queues. Most CMOs don't see the full number until it shows up in conversion rate and time-to-market benchmarks |
Awareness | P1 | Virio |
|
Day 32
|
Email – Direct | All GTM threads | Hi [Name], following up with benchmarks from comparable accounts — time-to-first-preview, campaign launch frequency, A/B test velocity, and conversion lift before and after Netlify. Happy to walk through in 20 minutes. | Meeting | P1 | Netlify |
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Day 35
|
LinkedIn DM | Creative & Content / no email | Quick note — Netlify's deploy history gives your team a complete audit trail for every campaign release — instant rollback on any live page, zero downtime, no scrambling when a launch goes wrong. Every deploy gets a shareable review link before it goes live. Happy to share how it works. | Share asset | P2 | Netlify |
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Day 38
|
LinkedIn Post | #ShipFast #MarketingVelocity | Recommended Topic Campaign velocity is a growth multiplier, not a DevOps concern — the marketing teams shipping fastest removed the dev bottleneck before they needed to scale, not after. The platform decision that unlocks it is simpler than most GTM leaders think |
Awareness | P1 | Virio |
|
Day 40
|
Email – Re-engagement | All threads | Hi [Name], circling back across our conversations — we're ready to scope a 30-day pilot whenever the right stakeholders are aligned. Happy to facilitate a cross-functional brief with your Marketing, RevOps, and PMM teams. The pilot is no-commitment, fully scoped, and live on your first connected CMS repo within an afternoon. | Pilot close | P1 | Netlify |
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Day 42
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LinkedIn DM | All threads / warm leads | Hi [Name], following up one last time — if the timing isn't right today, happy to stay connected and revisit when next campaign planning or martech stack review kicks off. Netlify's team is always available for a no-pressure commercial or workflow walkthrough whenever it makes sense. | Stay warm | P2 | Netlify |
