Suggested Post FlowIncident Management5 ICP Profiles
PagerDuty · LinkedIn Post Flow
3 posts designed for Netlify's LinkedIn presence – thought leadership that naturally surfaces Netlify's value to PagerDuty's engineering and ops leaders. Publish in sequence over 2 weeks.
How to use: Publish Post 1 on Day 1, Post 2 on Day 5, Post 3 on Day 10. The @PagerDuty mention creates visibility with their team without a cold DM. Copy any post to clipboard and paste directly into LinkedIn.
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Post 1 of 3
The best incident is the one you don't have. Atomic deploys are incident prevention.
LinkedIn
Teams using @PagerDuty have excellent incident response. But the best incident management strategy is reducing how many incidents get created in the first place.
A large percentage of production incidents are deploy-related. Partial deployments, files that didn't fully propagate, cache states that don't match the new code, rollbacks that are slower than the outage itself.
Atomic deploys eliminate the partial deployment problem by design. Each deploy is a complete, immutable snapshot — either the whole thing is live, or it isn't. Nothing is left in an inconsistent state.
When fewer deploys cause incidents, @PagerDuty gets a lot quieter at 2am.
→ netlify.com
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Post 2 of 3
Instant rollback changes the calculus on deploy risk.
LinkedIn
Engineering teams that are afraid to deploy frequently often have the wrong deployment infrastructure.
When a rollback takes 20 minutes, you have a 20-minute error budget for every bad deploy. That makes deploy frequency feel risky — which leads to batched deploys, which leads to bigger blast radius, which leads to worse incidents that require @PagerDuty at 3am.
When rollback is instant (literally one click, under 30 seconds), deploy frequency becomes the risk management strategy. Ship smaller changes more often. If something breaks, undo it immediately.
Instant rollback isn't a convenience. It's a reliability architecture.
→ netlify.com
3
Post 3 of 3
On-call culture shouldn't be shaped by deployment architecture decisions made years ago.
LinkedIn
@PagerDuty has done a lot to make on-call sustainable — better alerting, smarter escalation paths, incident retrospective tooling.
But some on-call load isn't an incident management problem. It's a deployment infrastructure problem that's been normalized.
If the majority of your @PagerDuty pages are triggered within 30 minutes of a production deploy, the solution isn't faster incident response. It's better isolation between deploys and production traffic — preview environments for pre-merge review, atomic deploys that can be instantly reversed, and branch-based staging that doesn't share state with production.
Make your on-call engineers' lives better by shipping better infrastructure, not just better runbooks.
→ netlify.com
