BD
Brendan Dugan
GTM Profile
GTM Leader
Field Marketing Manager · Replit
✉ brendan.dugan@replit.com
Talking Points
- Netlify accelerates Replit's go-to-market motion — faster deploys mean faster feedback, faster iteration, faster revenue
- Deploy Previews collapse the time between 'done' and 'live' — the whole GTM team reviews on a shared URL
- Branch deploys enable campaign-specific landing pages that live and die with the campaign, not the CMS
- Replit's GTM team moves faster when engineering isn't the bottleneck — Netlify makes web publishing self-service
- Netlify's edge network means every page loads fast globally — conversion lifts when latency drops
Engagement Sequence
Day 1
LinkedIn connect — send a connection request with a brief note. Reference a specific piece of content they've published or a shared industry challenge. No pitch.
Day 4
Engage on their content — comment thoughtfully on a recent post. Make it about their perspective, not yours. Build presence before direct outreach.
Day 8
Direct message — send the message below. Short, specific, no generic pitch. Reference their role and the Netlify angle that maps to their world.
Day 15
Follow-up value add — share a relevant resource: a case study, a Deploy Preview demo, or a Netlify blog post that speaks directly to their use case.
Day 22
Email outreach — send a short, personalized email with a soft CTA: "worth 20 minutes?" Reference the LinkedIn touchpoints briefly to show consistency.
✏️ Suggested Outreach Message
Hi Brendan,
GTM velocity depends on the team's ability to ship fast and iterate faster. The web layer is usually where that breaks down.
Netlify gives Replit's go-to-market team deploy-on-demand: campaign pages, launch microsites, and experiment variants ship without engineering tickets. Every change has a preview URL for internal review. Rollbacks take seconds.
The gap between "ready to launch" and "live in market" shrinks to near zero.
Worth 20 minutes to see how other GTM teams are using this?
— [Your name]
