DS
Dominic Sale
GTM Profile
Agency Leader
Managing Director · Code and Theory
✉ dominic.sale@codeandtheory.com
Talking Points
- Netlify is how Code and Theory delivers modern web experiences at speed — from concept to client-approved deploy in days, not weeks
- Deploy Previews transform client feedback loops — send a link, get annotated comments, ship the fix
- Netlify's multi-site management scales with Code and Theory's client roster — one platform, dozens of projects, zero infrastructure overhead
- Edge Functions let Code and Theory build personalization and A/B testing into client deliverables without backend complexity
- SOC 2 + enterprise SSO means Code and Theory can pitch Netlify to enterprise clients without a procurement battle
Engagement Sequence
Day 1
LinkedIn connect — send a connection request with a brief note. Reference a specific piece of content they've published or a shared industry challenge. No pitch.
Day 4
Engage on their content — comment thoughtfully on a recent post. Make it about their perspective, not yours. Build presence before direct outreach.
Day 8
Direct message — send the message below. Short, specific, no generic pitch. Reference their role and the Netlify angle that maps to their world.
Day 15
Follow-up value add — share a relevant resource: a case study, a Deploy Preview demo, or a Netlify blog post that speaks directly to their use case.
Day 22
Email outreach — send a short, personalized email with a soft CTA: "worth 20 minutes?" Reference the LinkedIn touchpoints briefly to show consistency.
✏️ Suggested Outreach Message
Hi Dominic,
Agency client delivery has a structural speed problem: the work is done, but the approval-to-live cycle adds days that shouldn't exist.
Netlify's Deploy Previews change that. Every branch is a live URL you can send to the client for review. They see the real thing in their browser, annotate what needs to change, and you push the fix — all without a staging-to-prod migration.
For Code and Theory's client roster, it means faster sign-off, fewer revision cycles, and a delivery story that differentiates you.
Worth 20 minutes to walk through the workflow?
— [Your name]
