ES
Earle Schweizer
GTM Profile
RevOps
Vice President Revenue Operations · Sanity
✉ earle.schweizer@sanity.io
Talking Points
- Netlify eliminates the hidden cost of managing Sanity's web infrastructure — serverless means no servers to patch, scale, or babysit
- Consolidate web hosting, preview environments, and edge delivery into one Netlify contract — fewer vendors, cleaner renewals
- Netlify's SOC 2 Type II compliance and enterprise SSO check the boxes that matter for Sanity's procurement team
- Usage-based pricing with predictable bandwidth tiers — easy to model, easy to defend at QBR
- Netlify's audit logs and role-based access give RevOps full visibility into who deployed what, when
Engagement Sequence
Day 1
LinkedIn connect — send a connection request with a brief note. Reference a specific piece of content they've published or a shared industry challenge. No pitch.
Day 4
Engage on their content — comment thoughtfully on a recent post. Make it about their perspective, not yours. Build presence before direct outreach.
Day 8
Direct message — send the message below. Short, specific, no generic pitch. Reference their role and the Netlify angle that maps to their world.
Day 15
Follow-up value add — share a relevant resource: a case study, a Deploy Preview demo, or a Netlify blog post that speaks directly to their use case.
Day 22
Email outreach — send a short, personalized email with a soft CTA: "worth 20 minutes?" Reference the LinkedIn touchpoints briefly to show consistency.
✏️ Suggested Outreach Message
Hi Earle,
Vendor consolidation on the web infrastructure side often gets overlooked in RevOps reviews — but it's usually a quick win.
Netlify replaces a mix of hosting vendors, preview environments, and edge delivery contracts with one platform that handles all three. SOC 2 Type II, enterprise SSO, audit logs, and usage-based pricing that's straightforward to model and defend.
For Sanity, the operational math tends to be compelling. Happy to put together a quick comparison against your current stack — worth 20 minutes?
— [Your name]
