JC
Jessica Cottone
GTM Profile
Creative Director
Creative Director · Instrument
✉ jessica.cottone@instrument.com
Talking Points
- Netlify Deploy Previews are the design review workflow Instrument's creative team has been asking for — share a URL, get sign-off, ship
- Every branch is a live preview — designers iterate without waiting for a dev to stand up an env
- Netlify bridges the design-to-code gap: Figma → component library → Netlify deploy, no CMS overhead
- Instrument's creative work deserves a platform that moves as fast as the ideas — Netlify does 100-millisecond global delivery
- Composable CMS + Netlify: content and creative assets decouple from the engineering release cycle permanently
Engagement Sequence
Day 1
LinkedIn connect — send a connection request with a brief note. Reference a specific piece of content they've published or a shared industry challenge. No pitch.
Day 4
Engage on their content — comment thoughtfully on a recent post. Make it about their perspective, not yours. Build presence before direct outreach.
Day 8
Direct message — send the message below. Short, specific, no generic pitch. Reference their role and the Netlify angle that maps to their world.
Day 15
Follow-up value add — share a relevant resource: a case study, a Deploy Preview demo, or a Netlify blog post that speaks directly to their use case.
Day 22
Email outreach — send a short, personalized email with a soft CTA: "worth 20 minutes?" Reference the LinkedIn touchpoints briefly to show consistency.
✏️ Suggested Outreach Message
Hi Jessica,
The design review cycle has a structural problem: you show static comps, stakeholders imagine the live version differently, and the gap shows up in production.
Netlify closes that gap. Every branch gets a live URL — your client or internal stakeholder sees exactly what will go live, in the browser, on their device. Comments, revisions, approvals all happen against the real thing, not a Figma mock.
For Instrument's creative work, that means fewer "it looked different in the mockup" moments and faster sign-off.
Happy to show how other creative teams use this — 20 minutes?
— [Your name]
