JE
Justin Engelland
GTM Profile
CMO/Marketing Leader
VP of Marketing · LaunchDarkly
✉ jengelland@launchdarkly.com
Talking Points
- Netlify turns LaunchDarkly's marketing team into a deployment team — publish campaigns, landing pages, and microsites without waiting on engineering
- Deploy Previews let marketing review every landing page change before it goes live — no broken prod surprises
- Branch deploys mean A/B tests ship in hours, not sprint cycles
- Netlify's edge network delivers LaunchDarkly's content at sub-100ms globally, making every campaign fast by default
- Composable architecture = marketing owns the content layer, engineering owns the platform layer — clean separation, zero bottleneck
Engagement Sequence
Day 1
LinkedIn connect — send a connection request with a brief note. Reference a specific piece of content they've published or a shared industry challenge. No pitch.
Day 4
Engage on their content — comment thoughtfully on a recent post. Make it about their perspective, not yours. Build presence before direct outreach.
Day 8
Direct message — send the message below. Short, specific, no generic pitch. Reference their role and the Netlify angle that maps to their world.
Day 15
Follow-up value add — share a relevant resource: a case study, a Deploy Preview demo, or a Netlify blog post that speaks directly to their use case.
Day 22
Email outreach — send a short, personalized email with a soft CTA: "worth 20 minutes?" Reference the LinkedIn touchpoints briefly to show consistency.
✏️ Suggested Outreach Message
Hi Justin,
Most marketing teams treat web publishing as an IT dependency. The campaign is ready, the copy is locked, the creative is approved — and then you wait for a deploy ticket.
Netlify flips that. Your team publishes directly to production through a review-and-approve URL workflow. No tickets, no waiting, no broken-prod surprises. Deploy Previews mean every stakeholder sees exactly what's going live before it does.
For LaunchDarkly, that means campaigns ship at the speed of the idea, not the speed of the sprint.
Would a 20-minute walkthrough make sense this month?
— [Your name]
