KL
Kieron Leppard
GTM Profile
Design
Managing Director, Design · Huge
Talking Points
- Netlify gives Huge's design team live preview URLs for every single branch — show, don't describe
- Design system components deploy to Netlify automatically — the design-to-code handoff becomes a shared URL
- Collaborative review via Deploy Previews replaces Loom walkthroughs and screenshot threads
- Huge's design work renders at Netlify's edge — fast everywhere, not just on the designer's MacBook
- Composable CMS means designers control content structure, not just visual output
Engagement Sequence
Day 1
LinkedIn connect — send a connection request with a brief note. Reference a specific piece of content they've published or a shared industry challenge. No pitch.
Day 4
Engage on their content — comment thoughtfully on a recent post. Make it about their perspective, not yours. Build presence before direct outreach.
Day 8
Direct message — send the message below. Short, specific, no generic pitch. Reference their role and the Netlify angle that maps to their world.
Day 15
Follow-up value add — share a relevant resource: a case study, a Deploy Preview demo, or a Netlify blog post that speaks directly to their use case.
Day 22
Email outreach — send a short, personalized email with a soft CTA: "worth 20 minutes?" Reference the LinkedIn touchpoints briefly to show consistency.
✏️ Suggested Outreach Message
Hi Kieron,
The handoff from design to engineering is where most velocity goes to die.
Netlify gives Huge's design team live preview URLs for every branch — not a Zeplin export, not a Loom walkthrough, a real URL in a real browser. Design changes, component updates, and content revisions all get their own preview before they merge.
The "it looked different in the mockup" conversation disappears when design and engineering are reviewing the same live URL.
Happy to show how this works in practice — 20 minutes?
— [Your name]
