SB
Sasha Blumenfeld
GTM Profile
Product Marketing
Director of Product Marketing · Sentry
✉ sasha.blumenfeld@sentry.io
Talking Points
- Netlify Deploy Previews let Sentry's PMM team review feature launches before they ship — not just after
- Branch deploys enable persona-specific landing pages that map 1:1 to your messaging segments
- Netlify's composable architecture means Sentry's product docs, marketing site, and launch pages all live on the same infrastructure
- Edge Functions power real-time personalization — show the right message to the right buyer at the network edge
- Launch cadence accelerates when PMM can trigger a deploy from a PR comment instead of filing a ticket
Engagement Sequence
Day 1
LinkedIn connect — send a connection request with a brief note. Reference a specific piece of content they've published or a shared industry challenge. No pitch.
Day 4
Engage on their content — comment thoughtfully on a recent post. Make it about their perspective, not yours. Build presence before direct outreach.
Day 8
Direct message — send the message below. Short, specific, no generic pitch. Reference their role and the Netlify angle that maps to their world.
Day 15
Follow-up value add — share a relevant resource: a case study, a Deploy Preview demo, or a Netlify blog post that speaks directly to their use case.
Day 22
Email outreach — send a short, personalized email with a soft CTA: "worth 20 minutes?" Reference the LinkedIn touchpoints briefly to show consistency.
✏️ Suggested Outreach Message
Hi Sasha,
Product launches have a GTM-infrastructure problem that doesn't get talked about enough: PMM is ready, but the page isn't.
Netlify Deploy Previews give Sentry's PMM team a live URL to review before every launch — not a screenshot, not a staging site with fake data, the actual page. Branch deploys mean persona-specific landing pages ship alongside the feature, not two weeks later.
The launch calendar gets a lot less stressful when publishing is a PMM action, not an engineering ticket.
Worth 20 minutes to walk through the workflow?
— [Your name]
