🔥 Warm Signal
Supabase is an active Netlify customer — Netlify appears in their confirmed tech stack. Craig leads DevRel and Marketing for a platform already deployed on Netlify.
Prior Experience
- Director of Content & Marketing @ Y Combinator (May 2016 – Dec 2019)
- Cofounder & CEO @ Nugget (Jan 2020 – Oct 2021)
- Independent Consultant, Startups & Venture Funds (Oct 2021 – Jun 2024)
Talking Points
- Craig built YC's content engine — he knows how developer communities convert; Netlify's community story resonates
- Supabase uses Netlify — Craig's developer marketing is already landing on Netlify-deployed properties
- DevRel at this scale means developer experience matters end-to-end; Netlify is part of that experience
- YC network overlap: Supabase is YC-backed, Netlify has deep YC relationships — shared DNA
- Craig's cofounder/CEO background means he thinks in systems, not campaigns — lead with platform ROI
LinkedIn Engagement Flow
Step 1
Engage content – like or comment on a recent post about developer community building, content strategy, or open-source growth. Signal presence before the direct approach.
Step 2
Publish post – share the suggested draft below, referencing Supabase's Netlify usage and scale story.
Step 3
Direct connect – send connection request referencing your post and Supabase's remarkable community-first growth and the YC ecosystem overlap.
✏️ Virio Post Talking Points
- •The best developer marketing isn't marketing. It's making the product impossible to ignore.
- •Craig Cannon spent years at Y Combinator building content that turned founders into believers. Now he's doing the same at Supabase — for a platform that 1.7M developers already trust.
- •Supabase runs on Netlify. Their developer marketing lands on Netlify-deployed sites. The stack isn't incidental — it's the message.
- •When your DevRel head is a former YC Director and startup CEO, the conversation about developer infrastructure isn't transactional. It's foundational.
